Monday, February 18, 2019

The Purple Mattress

Our pictures yesterday almost looked like a lavender field - the purple colour seemed like a calm colour.   It must be the case - here is -  "Purple - The World's First Comfort Tech Company Backed by Science".  

"Mattress technology hasn’t really changed in over 40 years. So rather than just repurpose memory foam like everybody else, we got our hands dirty with some hardcore macromolecular science. 30 patents later, the Purple® Smart Comfort Grid™ was born. Some call it ‘game-changing’ or even ‘breakthrough innovation’. We just love helping people sleep and feel better."

Do you remember that yesterday's Light Festival had over 7,000 reviews?  Today's Purple mattress claims 42,000 verified reviews and counting.  Reviews are accredited with "Side Sleeper" and "Back Sleeper".  The next page of reviews has these attributions: "Purple Pet Bed",  "Purple Pillow", "Purple Seat Cushion", "Purple Sheets", and "Purple Mattress Cover".  

That's a lot of Purple  - it is a great site and fun to read the reviews -  each one says "verified".  Wouldn't it be a great job to be a "Review Verifier".  Here is the site:

Why would they choose purple for the name of their mattress?  Purple is a special colour through history - Roman magistrates, Emperors of Japan, aristocracy - it is associated with rarity, royalty, magic, mystery, and piety.  Purple is NOT violet - they both occur between red and blue, but purple is closer to red, between crimson and violet.  Purple is a combination of two spectral colours - red and blue, and there is no such thing as the "wavelength of purple light". Here are the colour charts for purple, then violet.

These two colour charts so clearly distinguish between purple and violet.  The Performing Art Centre spent most of its time in blue and violet and transitioned to purple at the end.  I went through my picture collection and put this collage together featuring purple.

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